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Yesterday my cousin, kesseljunkie, was mulling over second chances. Specifically, he was theorizing as to why we give things, especially movies, a second chance. He gave two reasons (you’re going to have to click through to read them); I responded in the comments with a third (edited for spelling).
Here’s a third option that may very well be unique to me (or extremely rare; I dunno). By way of example, leading up to the Dark Knight Rises, I heard lots of rumors that Marion Cotillard was playing Talia al Ghul. I read up on who that character was. Nevertheless, SPOILER ALERT the moment she stabbed Batman, I was shocked for an instant. That’s because my brain purposefully blanks out everything I’ve heard so that I can watch a movie as it unfolds with no preconceptions, spoilers, etc. As a puzzle nerd, it also allows me to solve the mystery if there is one.
This comes from my copyright background, or perhaps my attraction to copyright is based on this personality quirk (i.e., chicken and egg). When analyzing for infringement, you do both an intrinsic (how does it feel?) and extrinsic (let’s break down the science) analysis of a song to determine whether it’s infringement. My first run at a movie is intrinsic — I either like it or I don’t — and each subsequent viewing is extrinsic. I try to figure out *what* made me like it (or hate it in the rare occasion I watch a hated movie again). I also try to discover things I missed, and perhaps experience the two things you mention. They probably apply to me as well.
But that’s just me, and there’s nothing wrong with that. YMMV.
This may explain why my rating of movies is so eccentric.