I finally caught the Last Blockbuster on Netflix. It was an interesting telling of how Blockbuster failed. Absolutely nothing was a surprise. Blockbuster died because technology changed; everyone knows that. I was disappointed that they tried to spin its demise, refusing to admit that Netflix, et al. killed it. The argument is that Blockbuster died because they didn’t have the capital to invest in streaming technology. Well, yeah. Duh. We know that. When we say “Netflix killed Blockbuster,” what we’re all really saying is “streaming technology killed the video rental business.” Nothing in the documentary proved otherwise.
Great. Now I’ve developed another nervous tic.
Nevertheless, it was, as I said, and interesting telling. I love learning about history regardless of how recent it was.
No Nostalgia Here
What surprised me the most about the show was my own emotional reaction. I really don’t care. That is, despite renting videos being a huge part of my teenage life, it was kind of a pain in the neck. I’m not immune to nostalgia. Most of the people who have ever read this blog have done so only because nostalgia brought me back to D&D 24 years after the Satanic Panic took it away from me. I have the same love of childhood garbage food that all of you have. However, renting videos wasn’t without cost.
First, my parents had to get with the program and actually buy a VCR. That took a while. Second, it was about a 1.5 mile (each way) walk to get to the video rental store. There are also occasional war stories related to renting videos. For example, I’m a middle child, and when I say I’m a middle child, I mean I’m the middle child, as in the poster child of middle children. Look it up in your dictionary. If my picture isn’t there, buy a new dictionary. Ergo, I never got to pick what movies I wanted unless I took matters into my own hands, and even then, I had to wait my turn for the VCR, which sometimes never came. That leads me to a specific war story. My cousin and I once rented Bachelor Party. We were in high school and didn’t have credit cards, so to rent it (without our parents’ assistance), we had to put down (IIRC) a $75 deposit (that’s $187 in 2021 money . . . for a high school student). We were dipshits.
Overall, I suspect I have more fond memories of renting movies than poor ones, but I just don’t miss it. I can imagine how inconvenient it would be if I still had to do that. As I type this, Netflix proceeded directly to Stowaway. I like being able to just grab movies at the touch of a button … errrr, click of a mouse. Of course, you all probably agree with that, but nostalgia isn’t really about actually wanting to go back, but rather about remembering what was going on in your life at that point. Well, I’m a big movie theater guy, so going to the movie theater is still a far more enjoyable experience than renting and watching a video at home. I suspect that’s why this documentary didn’t pull at any heartstrings. Perhaps I’ll have a nostalgic reaction when and if movie theaters die. (Fuck you, COVID-19.)
Still a good documentary. As always, YMMV.