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I mentioned in my last post that I’d be writing this one. It took a little longer than I expected, but here it is. “Failing” may be a strong word here, but bear with me. It’s all relative.

During or soon after the quarantine, Russ Burlingame and I had a conversation about the MCU. Getting to the point, he felt that the Infinity War Saga was “lightning in a bottle” and suspected that they wouldn’t enjoy the same success later down the road. In hindsight, his prediction came true. The current phase is not as popular as the others, but I think Russ’s prediction should be seen not as an indication of accidental or unsustainable success, but rather as an indication of complacency and failure to evolve. The difference between the two explanations is that, if the latter is the proper one, then it didn’t have to be like this.

Sure, Ms. Marvel was geared towards a specific (and thus limited) demographic, and Secret Invasion had some weak writing, but let’s look beyond that. After all, sooner or later, they had to do a show geared more towards kids, and Secret Invasion could still have been well-received because it serves the larger storyline, so neither were necessarily disasters, but it’s Secret Invasion that holds the key as to why the current phase is failing.

To start, we had Iron Man. In it, there was no real connection to the larger storyline, the Infinity War Saga, but there didn’t need to be. We were just starting out. We didn’t even know that there was and Infinity War Saga at that point. I don’t think Marvel Studios had any idea whether Iron Man would be a success and allow them to continue. Put another way, as viewers, we didn’t know what we were missing, and the post-credit scene hinted only at the Avengers as a team. As far as we knew, we would be getting a couple of sequels, and that’s it. Eventually, that changed. One of the more maligned Infinity War Saga shows, Thor: The Dark World, introduced the reality stone, so even if you didn’t like that movie – shame on you; Thor is awesome – you could more easily brush it aside as setting up what was to come in the remainder of the saga.

Eventually, the Infinity War Saga fostered within us an expectation that each show, good or bad, is part of an important and grandiose larger whole. That is, each movie is analogous to an episode of an entire season of a television show. You don’t throw the baby out with the bathwater and abandon a show simply because one episode is weak. In fact, if you’re being fair, you understand that, sooner or later, there has to be a bad episode because its function is to advance the larger story, and sometimes that means dealing with the boring set up.

Now that we’re spoiled by that, we now need to see that in the early movies, not just the newer ones, but have we? Do you have any idea how Shang Chi, the Eternals, Moon Knight, or Ms. Marvel connect to Secret Wars/Kang Dynasty (if at all)? We didn’t need a direct connection from Iron Man to Avengers: Endgame, but now that we know it’s coming, we need to see that now, and I don’t mean just post-credit scenes. I expect Loki, season 2 to be the first time we start to see a coherent grand plan for the Secret Wars/Kang Dynasty, but that’s too late, and will possibly be too little as well. After all, the TV series are supposed to be optional viewing. Many people aren’t going to watch Loki at all, so even if it’s a masterpiece, how are those viewers going to view the current MCU phases? I’ll tell you how. They’ll see them as inadequate.

It may already be too late, but if the next movie doesn’t give us a clear sense of where the larger storyline is going, it certainly will be.

Jonathan Major’s legal troubles appear to be requiring a massive change in course, and that won’t help.

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Follow Russ Burlingame @russburlingame
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